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The Collection

AP Custom Watches

★★★★★ Trusted by customers

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Explore the AP Collection

Watches hand crafted, not to tell the time, but to show how valuable your time is.

Handcrafted Perfection

The way you want it

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Inside the Workshop

How Your Custom Watch Is Made

Every AP Custom watch is built piece-by-piece: case, dial, hands, and bracelet are all selected, aligned, and regulated by hand. This quick look inside the studio shows exactly what goes into your build.

Hand-assembled on a Seiko automatic platform
Dial, handset, and case finished to your spec
Timing, regulation, and final QC before shipping

Video: 1080×1080 studio footage of an AP Custom build from parts to wrist.

Find Your Watch

Datejust

A watch for the dates to remember

Submariner

The supreme divers watch

Presage

Show your quality

AP Mod

A watch of class

Open Heart

For what's inside

Vintage

As old as time

Ready to Customize?

Discover all our designs and create your perfect watch.

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